What Skills Do You Need for Marketing?
The field of digital marketing is an expanding industry. Marketing analysts are helping companies and organizations decide which products and services to sell, to which customers, at what price.
Marketers will continue to be relied on to do the quantitative heavy lifting themselves in order to develop industry-leading strategies, campaigns, and programs.
Analytics technology is providing tools and it is helping make easier for marketers to be savvy in analytical skills. There are some skills you need for marketing the following:
Analytical Thinking
Marketing analytics skills to solve problems has always been an important skill for marketers, but today it is a non-negotiable cost of entry. The ability to analyze efficiently and effectively helps to avoid information paralysis. The key actionable items are more important than ever.
Data Visualization and Storytelling
It is easy to get lost in vast amounts of data and it is including reporting results within an organization. It is not easy to understand and it is one of the most important benefits of visualization.
This is allowing visual access to huge amounts of data in easily digestible visuals. Well-designed data graphics are usually the simplest and the most powerful.
Ability to Quickly Learn New Technologies and Tools
Marketers are needed to flatten their learning curve and quickly adapt to better target and understand their customers.
Data democratization or the ability for a broad range of people with diverse expertise is easily accessed data. When the data is used for actionable insights and this is related strategic changes.
The Fundamentals of Data Structures
Data infrastructure and architecture are demining of a CTO or CDO, but marketers are needed to be in the conversation.
This is not mean understanding all the details, but a general understanding of the differences has various data concepts. Database structures are one of the most important.
High-Level Statistical Concepts
Data fundamentals and modern marketers are needed to understand and be able to speak to the core concepts around statistical analysis. More and more test-and-learn strategies are targeting engines that rely on an understanding of these concepts. Neural networks are great topics for bedside reading.
A Growth Mindset
Marketing management knowledge and skills need to be continuously learning and cannot shy away from new concepts.
A growth mindset in this space means that marketers should not shy away from a wall of data. They are always upgrading their skills, embracing new technologies and learning from other groups within the organization.
