With only 24 hours in a day, there's no way you can work a full-time job, run your house, take care of your family, write content for your blog, take and edit photos, and promote your content on every single social media platform. Or is there?
It's 2017, and automation is everywhere, from phones, computers, cars, and homes. By entering your preferences and commands into a piece of technology, you have control over its future actions. Anyone remember Zenon, Girl of the 21st Century? We're almost there.
Today I'm going to share with you blogging tasks you can easily automate and delegate to maximize your time and money.
New Blog Posts
Very rarely do I publish posts at random times. I have a blog posting schedule that I try to stick to, and this helps keep me consistent with my readers. When I can, I like to write up a batch of posts for the month. I can schedule them to go live according to my posting schedule, and I do this with the WordPress scheduling option. You simply go to the Publish section of your post editor where it says Publish immediately. Click Edit, and select your preferred publishing date and time.
Keep in mind that your posts will go live based on the time zone you have specified in your Settings. By automating publishing, you won't have to worry about manually publishing each post you've created.
When you write up that new blog post, of course you want to promote it across social media. Unfortunately, if you post something right now, it's gone within a few hours. Therefore, I find it best to create several versions of promotions and automate them to go live at different times throughout the month.
For instance, when I complete this post, I will take the permalink provided and create Twitter, Facebook, and Pinterest promotion posts to go live through Hootsuite and Tailwind's automatic scheduling system. This sends my promotion posts to my social media and publishes them for me. When you select Autoschedule, the programs will publish your posts at the most ideal time for that platform, maximizing exposure.
If you've ever hosted a Twitter chat, you'll know that it can be really difficult to keep up with all of the tweets coming at you. After hosting a few, I developed a system where I would schedule my chat questions on Hootsuite to go live at 15 minute intervals throughout the chat hour. This way, I can focus on engaging with the chat participants and not have to worry about sending out the questions at the right time.
Now, if you have the budget for it, a Virtual Assistant can really help you maximize your time for the more important things in life. On top of every task above, these are some other things VAs can help with.
Content and Photo Editing
Say you have written up a post and took the photos, and they need to be formatted and edited before being published. If you're really craving some time to do other tasks, the right VA can do that work for you. If you're a blog hustler, then you'll know that time really does equal money. Spending each the right way can make a huge difference in your success.
Bookkeeping and Accounting
I hold a Master's in Accounting, and I have seen how people cringe at the word. It can be daunting to manage your financial records on your own, and a VA or Bookkeeper can keep track of your finances for you so that you don't have to. However, I do recommend that you do not give sole financial power to just one person. One of the first things we learned in Accounting was that there must be checks and balances in place to deter fraudulent activities from taking place. As a business owner, you must be interacting with your financials before and after your bookkeeper works on them.
So there you have a few ideas for task automation and delegation to help ease the workload off of your shoulders. Blogging should be fun, even if you're earning money and making a living doing it. Sometimes just scheduling posts and promotions beforehand can save so much time and energy during the weeks, even though they're free services. You don't need a VA, but they're there if you do. It's the little things that count, and I have found that automation has made blogging so much easier. I hope it does for you too.
What are some tasks you prefer to automate to save time?
Post By: Ashlynn Cueto, thecrimsoncardigan.com
On The Crimson Cardigan, I am a millennial lifestyle blogger, content creator, financial analyst, blogging advisor, self-proclaimed DIY creative, and peace enthusiast. Outside of my blog, I am a single mommy fighting stereotypes and negative vibes.
My mission on The Crimson Cardigan is to help you save money, invest in yourself and your creativity, and enjoy this thing called life.