If you're a blogger, you're creating awesome content all the time.
But, wracking your brain on Sunday nights on "what the heck am I going to post this week?!" is probably a common occurrence.
While continuing to create new and fresh content is important for your blog and your creative process, you probably have some awesome content you've already done all the legwork on that you can repurpose (heck yes!)
Why you should repurpose your old content:
- It allows you to create more content using content you already have. aka: save you time, aka: da bomb.
- Bringing an old post back to life can turbo-charge your traffic. Firstly, having multiple pieces of content on the same topic helps you target a desired keyword and lets SERPs know this is a topic you know. On top of that, it's an opportunity to receive quality internal links. Both these help boost your SEO.
- Reach a new audience. While one piece of content as a blog post may have been really popular with one group of people, repurposing it into another form allows you to reach another group of customers.
- Bring back a piece of content to make money off it! Some content can get repurposed into pieces you can make money off of! HOLLA!
Before we jump write into repurposing content, you may wonder, "what content should I repurpose?"
Here are some things to consider when choosing what to repurpose:
- Is it an old piece you know will be successful but you didn't properly market it at the time?
- Did it gain a lot of traction when it first went up, but has seemed to die off?
- Is it a piece of content that is a top traffic driver for your blog and you can rework it into another format?
- It is a piece you feel strongly or passionate about?
Ok, so we've covered why you should repurpose old content and how to choose which content to repurpose. Now, I know what you're thinking...Kallie, tell me how to repurpose it already!
e-Books are a blogger or entrepreneur's BFF. They can be used as content upgrades allowing you to grow your mailing list and position you as an expert. If you already have a post that is very popular, think about how you can repurpose it into an e-book. You already have the majority of the work done since you've written all the content. The task that remains is just to translate it into an e-book. I love using canva.com for this, it is easy to use and free (up to 1GB), and come complete with simple drag and drop templates. With their pre-made templates you can quickly move an awesome blog posts into a coveted e-book!
Here's an example of one I did.
2. Facebook Posts
As someone who closed her own personal Facebook account over 4 years ago, I hate to say it but Facebook continues to resurge. Now, most of us use Facebook to post links to our blog posts in hopes of getting traffic to our site. Sure, this might gain us exposure in front of a few more prospective readers, but ultimately it's not as powerful as it could be. The reason is that Facebook wants people to consumer information ON Facebook, not always clicking links off Facebook.
So try this. Create content that doesn’t necessarily require someone to click off Facebook in order to consumer it. Try taking a post and writing an abridged version of it for a Facebook Group and don't even include a link to your blog.
Yes, that's right. By offering high quality content without using it as a way to "sell" your site can be refreashing and authentic. Even though it doesn't offer a link, it's increasing brand awareness and showing what you're an expert in.
3. Video Content
Consider turning a post into a video. Video content consumption is growing consistently every year and researchers estimate that 75% of all mobile internet consumption in 2020 will be video!
Now's the time to get on the bandwagon.
Not to mention, our brains can process visuals 60,000 times faster than the written word (that's like, real fast!) Try taking a post that would translate into video well and recreating it as video content to boost views, engagements, and shares!
Ideas for posts that translate to video well:
- How-to's and tutorials
- Trailers & teasers
Here's a look at a hacks video I turned into a video over on my main channel.
Or you can sign-up for my newsletter Subscribe to my newsletter to get early bird pricing on an upcoming webinar and e-course all about conquering video content.
I love this idea and hope to us it myself as one of my 2017 blogger goals. A lot of people love the chance to to listen to content as it allows them to multi-task (working out, driving, cooking).
Creating a podcast might sound a little intimidating and time-consuming, but just like with video content, you can start small. Get started with a topic you've written about a few times and are knowledgeable and passionate about. Take the blog post(s) you're going to use and identify the main points - this will allow you to record the podcast with a flow and organization but also won't sound like you're just reading all the content off a piece of paper.
For more details on how to create a podcast, I love this article from The Social Media Examiner.
5. The Part 2
A natural way to repurpose content is to create a part 2. It's a great choice for a few reasons. First, it allows for internal linking from each post, helping to boost SEO. Secondly, if the first post is currently popular (getting good traffic), you can use part two to keep readers on your site.
An example of how I did this was with a post I created on my personal blog called 5 DIY Face Masks for Every Skin Type. I noticed that this was going "semi-viral" on Pinterest and I was getting a lot of traffic because of it. To capitalize on that I created a version two and shared 4 DIY Hair Masks For Every Hair Type. This was a total success as that post eventually took off on Pinterest too! I went from 1 viral Pin to 2 viral pins off one idea!
6. Email e-course
Email e-courses are an awesome way to grow your mailing list, position yourself as an expert, and move subscribers into customers. Especially if you currently sell products, offering free content is a great way to gain the trust of prospective customers. It's known that consumers are far more likely to purchase bigger ticket items if they've received and enjoyed smaller items from the same brand. By providing an email course you're increasing the likelihood that readers will remain and convert.
Consider taking a post you've created and break it into 4-10 manageable ideas. Then create an email for each one. When someone signs up for the e-course they'll get placed into a drip campaign and you can send them a new "lesson" each day/week. This post, for example, could be easily broken into each "way" to repurpose. I could call the course "How to Repurpose Old Content To Save Time" and each week or so send a new way to repurpose old content for students to try.
7. Q&A Websites
Q&A websites, such as Quora, are awesome, often overlooked places to generate new traffic. If you have a blog post that answers a question, these social answers sites makes it easy to share content in replies to questions. This helps elevate you site as a high authority for this content, and can allow you to grab a new audience you might not be getting from your other social medias.
If you have a lot of blog posts about a specific topic, you could repackaging them into a guide. For example, if you had written a handful of posts about Instagram: "best hashtags for instragram," "how to take a flat lay picture," "best apps for editing pictures of instragram."
You can take all these posts and turn them into "Complete Guide for Your Best Instagram Feed Ever." Share these in a new post, pin it to Pinterest, offer it as a content upgrade, and share across your social media.
Infographics, and her sister (thanks to Pinterest) the Intructographic, are great creatives to develop. If you have a lot of data in your post or it includes step-by-step or a how to, infographics and instructographics are a really awesome way to relate that information. Plus, remembering how we talked about how much faster our brains process visual (above), you're able to get your point across a lot faster.
Websites like Canva and Piktochart offer ways to create your own infographics/instructographics.
Time for the final idea and that's to reuse this content for a newsletter. Once you start to grow your mailing list you can start to feel at a loss for valuable things to send. Repurposing an old post into a helpful newsletter is a great option!