Let's talk about Pinterest, shall we? Pinterest is quickly becoming a blogger's BFFs as people are getting keen to how powerful it is. Study after study shows bloggers and websites that have optimized their sites for Pinterest and in turn turbo-charged their traffic. Quickly, let's go over what Pinterest is and what is NOT.
Pinterest is NOT a social media platform.
I think so many people picture Pinterest as another social media like Tumblr, because you can have friends to follow and can interact with one another. But even though Pinterest has some social media like habits, it's not a social media platform at all.
Pinterest IS a powerful search engine.
With over 100 million users and growing, Pinterest is a powerful search engine with strong searching capabilities than can drive people back to your site.
Pinterest is NOT just recipes and outfits.
When Pinterest first started, I think we were all guilty of pinning cute dog memes, recipes we'll never cook and ball gowns way out of price range...and while we MIGHT still pin these things occasionally, Pinterest has grown far beyond that. Pinterest houses pins on an extremely broad range of topics from all over like Business Branding, E-Mail Marketing, Fitness, Faith, Social Media, and so much more.
Pinterest Hacks for Bloggers
Optimize Your Page
Make sure your Pinterest page is optimized. First, make sure that your username and URL contains your branding or keywords. Next, in your page's description, you'll want a description that tells someone immediately who you are and what your audience is. And, when possible, use long tail keywords relevant to your brand.
Next, make sure our boards are well organized and optimized. Just like with your page's description, you want to use relevant long tail keywords to the board. Think about keywords that people would be typing in find the types of pins on that board. It is important to think like a Pinterest user when deciding on a board’s title and description on the way it would be searched. Now, it's important to remember to still let your personality and creatively shine through, so optimize your boards but still have fun with clever and fun names.
Optimize Your Pins
It's important that you don't neglect the pin's descriptions before adding a pin to your boards. Here are some best practices for the descriptions:
- Use long tail keywords
- Don't use hashtags, promo's, or CTAs
- Use proper capitalization and punctuation
- Get wordy. While only about 75 characters show up in the grid view you can have up to 500 characters in a description, and more words means more chances to show up in the searches.
- Use positive sentiment. Pinterest is a place of hope and aspirations, people who go search there believe they can achieve. Use and foster this sentiment.
Get Rich Pins from Your Blog
Rich pins are the enhanced version of the regular pins and they tend to perform better in the searches. About.com did a study that showed a 70% increase in traffic back to their site from pins that were rich pins.
Now, these pins aren't random or reserved only for big time websites- you can get them for your own site! You just need to validate your site first. The easiest way is just to google "enable rich pins," and the first few links will all bring you into Pinterest support which walks you through the process - which is very simple.
Get a Business Page
Business accounts offer helpful and insightful analytics, allow you to advertise and promote pins, and verifying your website which seems to help pins perform better in searches. You can easily switch to a business account by going to business.pinterest.com
Schedule Your Pins
The best schedule for pinning is to pin consistently every day and throughout the day at different times. However, I'm guessing you're a human and not a robot, so you probably don't log in multiple times a day and strategical post at ideal times throughout that day. We tend to go in a few times a week and pin a bunch at once. By using Pinterest schedulers like Tailwind, you can grab a bunch of pins all at once, set which accounts they are going to, write out descriptions, and schedule them. Tailwind will create a smart schedule for you with recommended times based on your audience and optimize your calendar over time with new recommended times to publish based on the habits of your audience.
Use Board Looping
Looping pins helps revive pins that are the bottom of a board that you created before you gained more of your followers. Basically what is does is grabs old pins from the bottom of a board and repins to the top. I use a website called boardbooster to do this and you can setup different looping settings for different boards. You'll want to use Looping for larger boards where you have at least a couple hundred pins so you don't end up with a bunch of the same pins close together.
Use the Right Image Sizes
If you're creating an image you want to get pinned, use the correct sizing. The best aspect ratio for Pinterest images is 2:3 or 1:3.5, with a minimum width of 600 pixels.
Use Optimized Alt Attributes
When you click on an image to pin it, the image's alt attribute automatically displays as the description and if you haven't set one, these images are getting pinned to Pinterest with no helpful key words to help them get found, repinned, shared, or clicked. So, make sure to always add alt tags with descriptive long tail keywords to images on your website. My easy trick for this is to edit one image, then go into the HTML and "control-find" all other alt tags, and replace them.
See What Other People are Pinning From Your Site
See what are people are pinning from your site. If you don't already know this little trick it is crazy helpful and insightful. Knowing the things people pin from your site can help you see what things you are doing right and what things you can improve upon. simply go to: www.pinterest.com/source/YourDomain.com