Well, hey! I'm Kallie Branciforte, the creator of Caffeinate and Conquer and I'm SUPER pumped your here.

I'm a blogger, YouTuber, wife, dog mom, coffee addict, optimist, social media strategist, and hot pink lipstick lover.  Find me on my personal lifestyle blog, But First, Coffee.

How was Caffeinate And Conquer  Born?

The story actually starts over a decade ago when I was a recent high school graduate. I went to college to be a teacher and graduated with a degree in education.  I spent 3 years teaching middle and high school, while at the same time starting my own personal blog, But First, Coffee.

 In 2015 I made a big decision to quit my career as a teacher to pursue internet marketing full-time, it was scary and a little bittersweet.  As much as I am passionate about search engine marketing (SEM), I'm equally as passionate about educating.

About a year after I quit my teaching career, I started sharing some educational posts on But First, Coffee about SEO, SEM, and social media marketing...and my readers loved them!   These posts got a ton more traffic, triple the comments and engagements and over 600% more social shares. That's when I had my ah-ha moment....I could combine my two loves: teaching & SEM. That's how Caffeinate and Conquer was born. 


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